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The Process |
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With careful preparation and proper planning we can get your message, through a carefully crafted press release, onto the first page of Google News within 36 hours. In those few instances where we’re not successful we’ll prepare a second release for you at no additional charge. From Google News, other agencies, search engines and the print media will pick up the information so that in due course it may end up on many sites.
We’ve successfully proved that it can be done.
The ‘key’ to our success lies in the depth of preparation that goes into creating your release and then optimising it for search engines. It’s not simply a case of throwing a press release together and submitting it.
To achieve maximum success the release needs to be between 250 and 350 words. Prior to writing it we carefully research the keyword phrases that are most appropriate to your market and seek to incorporate at least one of these into the headline.
In addition to this we also ensure that your website address gets mentioned twice, not once as in most releases. We then create related links and tags both of which are critical to the submission process.
Finally, we include your contact details so that anyone reading the release can then go either to your website or directly to your company. Even if you don’t have a website, your phone contact details are included.
When the release has been checked and double checked we email you a copy for review so that if there are any factual errors these can be corrected prior to being sent out. Considering that we are taking the risk, and know what we are doing, we do not permit changes (other than to factual errors) since every word has been carefully chosen with a view to meeting our obligations and your expectations.
When all the above has been done we then submit the release to a premium priced press agency which puts the wheels in motion by in turn submitting it to the news arms of various search engines such as Google, MSN, Ask, etc.
As all releases have to be manually approved by the agency (to protect its reputation) the release generally won’t hit the internet until 3-4 hours after it has been submitted. At that stage we’ll monitor
Google News to see how everything is going and as soon as your release reaches Page 1 then we’ll notify you.
However, for you, it does not end there. If the release is strong enough it may also find its way onto the internet itself – not just Google but also other search engines. On January 20, 2010 we published a release on
Low priced Business Data and within 6 hours it had reached the number 1 position on Google News and a further 4 hours later it was at the number 1 position on Google itself (against a ‘competition’ count of 52,000,000). This was an exceptional result and not what we’d ordinarily expect – but it can happen. It is still in the same position 6 weeks later.
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